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Research papers

Women's views on their portrayal in advertising

This presentation describes how women see themselves today, it explains how women think they have changed and it explores what is currently important to women in terms of their values.The presenters also aim to help brand owners reach for fresh...

Catalogue: Asia Pacific 2006
Authors: Sunanda Brahma, Gillem Lawson
March 19, 2006
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Citation

Brahma and Lawson (2006a, March 19). Women's views on their portrayal in advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/women-s-views-on-their-portrayal-in-advertising